Your Level of Experience OR 
What's With That LOOOONG Sales Letter!! 
by Bobbette Madonna 2002 
Copyright 2002 & 2003

A Brand Newbie: 

Will read every word of a web site, e-book, email or anything 
else resembling a MAKE MONEY sales pitch - intent on trying 
to understand all the terms, hype, directions and unrealistic 
promises. They shake their heads in awesome disbelief and 
hurry to the next one to see if makes any more sense... 
"I can do this" says the innocent. 

A Notso Brand Newbie: 

They have read every thing there is - inside and out - now they 
have to navigate through the cyber jungle and pick one lucky owner 
of THAT program to give their money to - isn't that the next logical 
step? They start reading again to see which one NOW makes the 
most sense and that's THE ONE! Re-read that sales letter!!! 

A Nine Month Old Nota-Newbie: 

They skim all the new sites with a squinted eye on the headlines, 
prices, and promises. They haven't made a dime! They look at the 
hype again and think - Yeah! Right! Those sales letters look more 
like used car salesmen and sound like forked tongues. Ah Ha! A 
graduate of the sales letter syndrome. They now start to trust 
themselves! YES! 

A Knowledgeable Marketer: 

Been through all the schools of hard sales letters! They're skeptical 
of every word - start to ask questions. Wants their money back from 
all those programs that haven't paid a dime - and know they will never 
see it, especially the ones that promised $100,000 by now!! Sensible 
now, they look for a REAL opportunity, skimming through select 
programs while keeping a sharp finger on the delete key and a keen 
ear for the sound of logic. You can hear an audible "HA" echoing through 
cyberspace if you listen close. 

A The Guru: 

Has been through all the guru schools. Knows everything. Writes reams 
of ebooks to tell everyone to read reams of instructions telling everyone 
else how to write magic sales letters and which programs are the absolute 
best to make $100,000 a month in no time doing very little work with turbo 
autoresponders while you scuba dive in the Bahamas. 

They DON'T READ! THEY WRITE! They make tons of money! 

The Wise Old Cyber Owl: 

You can follow or you can lead. You can create your own future or you can 
copy others. You can write from your heart or someone else's instructions. 
Have you ever thought about this - if you study the guru sales letter, you will 
learn the secrets of writing one - within that sales letter - without spending a 
dime! You are your own best critic and friend. There are so many people 
willing to help you free of charge - to learn. Once you learn and reach the 
Knowledgeable Marketer stage, you will KNOW which ebooks you need to 
further your education. You will delete all those emotional hype sales letters, 
sites and emails that are a glut of get rich quick sales schemes that only make 
the writer rich - not you! And, you will look for something you love and share it
with others, for then, you will know how. It's still true - money comes with a hard 
days work and working because you want to help others. Money is a gift of one's 
own creativity, tenacity and honest goals. Trust yourself! 

Save your money. Read some 'good newsletters' and ASK QUESTIONS! 

*********************************************** 

About the Author:

Bobbette Madonna, owner/publisher of LOGON Network of Ezines. 
Using Guerrilla Marketing tactics to educate, inform and
investigate the 'Pulse of E-Commerce' and report findings to
the readership. Unconventional methods produce exceptional
results. No nonsense approach to marketing/promotion/
advertising our client's business. Subscribe at the purple box:
http://logonnewzine.com