What IS An Advertising Campaign? 
by Bobbette Madonna
Copyright 2003

If you run a lousy ad (meaning no one replies) in a couple
ezines, that can be fixed. However, if you don't plan what
you want to say, where you want to say it and what media you
will use, you have cause to worry about your business coming
to a halt!

With your goals, budget, competition, plans for the future,
current trends and realities of the moment in mind - PLAN!

Your plan must have consistency built in. You have heard it
said that a person usually must see an ad seven times before
it registers in the brain. Frequency and persistence are the
secrets to success. You can't just flirt with the public,
you must convince them.

Now, you know there are people out there selling and
promoting the same thing you are. Don't write the same ad,
with the same headlines as they do. Be daring, original,
bold and never be predictable! Flexibility and an ability to
make alterations in your advertising is crucial.

If you don't know how to write effective ads - find someone
who does. Ask others what works. Do you not think that
publishers, for example, don't know what is working out
there? You bet they do. That's their business. Most will be
happy to help you, especially if you have a plan to
advertise with them on an ongoing basis. Build a business
relationship with others and ask questions.

Free ads, yes, they get your name out there however, you'll
get much better results with a calculated, targeted and paid
campaign. Is you business not worth the time and effort AND
INVESTMENT? If not, you're wasting your time...

Every media has advertisements. It's their bread and butter.
If you don't like ezines with ads or seeing promotions
everywhere selling ads, may I suggest that you are in the
wrong business. Make a plan. Budget for it. Ask questions.
Success doesn't come to those who wait - it comes to those
who work! I am here to help...

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About the Author:

Bobbette Madonna publishes LOGON NewZine and the Guerrilla
Marketing Resource Center.  Also, she is the owner of
www.niba4u.com - a spam watch site and is a partner for the
fight against unfair termination of service at
www.spamattorney.biz The main subscription and marketing
site is located here: www.logonnewzine.com 
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