Newbee Primer - Start Your Business Advertising. 
by Bobbette Madonna
Copyright 2003

Since I don't know your circumstances, I am unable to 'tell
you how' to promote. However, there are some basic rules I
practice so I know they work.

Let's say you are broke and you want to build a network
advertising method. Here is what I would do. Take 3 hours a
day when I am least bothered by outside interests and
concentrate on my advertising.

Get the largest list of ezines I could find (ask any
publisher or Co-op owner) and list them in order of YOUR
business interest. There are many ezine directories you can
use also. Just put 'ezine directory' in any search engine.

Write 10 -  5 line, 60 cpl ads. Use short power sentences.
DON'T use the same ads everyone else does for your program.
DON'T use all CAPS. The first sentence should give your main
benefit. Make the reader curious. Don't try to tell it all
in 5 lines. Make sure your URL has http:// in front of it
and your email address starts with mailto: If you need help
writing your ads - ask me! Ok, now you have 10 great ads.
You're ready to go.

Now, open at least 2 mailboxes separate from your main one.
Use hotmail or yahoo or  some other free service. One for
the ezine subscription and one for responses to your ads.
Take the top 25 ezines and subscribe. The next week, do the
same. When you get  publishers welcome letters they will
tell you how to send in your free ad.

It will take time but this will save you tons of time - make
a folder for EACH ezine and keep only what you need
concerning that ezine. As your ezines come in - send that ad
and keep a record of where you sent it and when. Most let
you post once a week. With 25 or more you won't remember so
keep a record.

After a few months of scanning these ezines, choose 5 that
you like. Usually the ones with the most subscribers, best
content, and editor personality will decide that...

So, now you have ads all over the place, going out daily as
editors publish at different  times. The 5 ezines you picked
will have paid ads. Buy the least expensive ad, usually a 
bottom ad, and pick your best ad that you have received
response with and send it to  those 5 publishers.

With your paid ads, make sure you send your email addy with
a tag at the end like:
mailto:logon@shopmystate.com?subject=AD-LN Make a note that
LN stands for LOGON NewZine and when the date it was sent. Put 
all responses in that ezine's folder. Organization is great!

Also, put your ad in my Inter-NIKEL. It's free and very
popular. You can post/edit/delete when you want.
http://shopmystate.com/logon/Inter-NIKEL/NIKEL-master.html

Look for all the free ad placements you can find. The trick
is to keep track of when, where, and who you sent the ads to
- it's the only way you can know what's working when you do
a mass campaign. This is a lot of work and you will learn
many tricks of the trade. Be persistent and don't give up...

If this doesn't make sense to you, email me why and ask me
what ever you need to know. I want to help you succeed. It's
tough, however, not impossible ;-)

This is just the beginning. If this helps let me know and
when you have done this,  we'll go from there... Contact
information is below.
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About the Author:

Bobbette Madonna publishes LOGON NewZine and the Guerrilla
Marketing Resource Center.  Also, she is the owner of
www.niba4u.com - a spam watch site and is a partner for the
fight against unfair termination of service at
www.spamattorney.biz The main subscription and marketing
site is located here: www.logonnewzine.com 
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