Interactivity Is Here To Stay! 

Bobbette Madonna 
Copyright 2001 & 2003

There are millions of people surfing the Web - every day! It makes sense 
that if someone takes the time to surf and visit web sites, they are looking for 
something. The law of average dictates that thousands are searching for 
what you offer. 

How do we keep their interest long enough to get them interested 
in buying? Transform the passive surfer into an interactive customer by 
personalizing your business web site. 

Here are some ideas: 

1. Search Engines: 
Put a search engine on your site. People will soon lose interest if they can't 
find what they are looking for on your site. Make it easy with fingertip 
selection.. 

2. E-mail Newsletters: 
Newsletters are a popular and very useful tool to communicate with potential 
customers and those with whom you do business. www.liszt.com gives you 
the latest scoop on e-mail lists and how to interact with your readers. 

3. Freebie downloads: 
Everyone likes freebies. There are tons of them available. The trick is to use 
those that are relevant to the theme of your business. Have a separate page 
of freebies and one or two bigger and better - say - e-books for sale. 

4. Piggyback: 
Find fantastic sites that offer services that compliment your business and 
link to them. What business would not like the added clicks to their site from 
yours? For instance, if your customers would benefit by having a map to 
anywhere, provide a link to Mapblast! www.mapblast.com 

There are many more interactive ideas being developed by technology and 
they will be coming soon to a computer near you. Upgrade your site. Don't 
let the protests from the folks that built your site stop you. 

Dare to try the video emails, the talking web sites and put a chat room on
your site for an excellent communication source. Be there at a designated
time and interact with your readers and customers.

It is projected by the experts that interactivity may soon become a 'must' in 
e-commerce. Thinking of the possibilities, and how fast cyberspace spins, 
this medium will be transformed into something far more useful, personable, 
and favoring your bottom line - profitable. 

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About the Author:

Bobbette Madonna publishes LOGON NewZine and the Guerrilla
Marketing Resource Center.  Also, she is the owner of
www.niba4u.com - a spam watch site and is a partner for the
fight against unfair termination of service at
www.spamattorney.biz The main subscription and marketing
site is located here: www.logonnewzine.com 
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