A Step Above - Your Professionalism Is Front & Center!
by Bobbette Madonna
Copyright 2002 & 2003

Letterhead on e-mail Offers Credibility and Exposure 
Internet marketers are well aware of the power of 
signature files.  All of the Internet gurus recommend 
them as a fundamental tool to online marketing.  Many, 
many sales are generated every day because of them.  

They sit like little signs along the road, passively 
advertising your product or your opportunity with every 
e-mail you send. They are comprised of a few words or 
lines of text and a URL or autoresponder e-mail 
address. 

While we all know what a valuable tool the signature 
file is, many of them are missed or ignored all 
together.  After awhile, many marketers stop caring 
what the other guy has to promote.  It’s easy to ignore 
a few lines of text tagged onto the end of an e-mail. 

Roadside sign vs. BILLBOARD 

As we said earlier, the power of the signature file, 
that little sign along the road is outstanding. But 
posting a BILLBOARD to compliment your little roadside 
sign makes this even MORE POWERFUL.  Placing a full 
color LETTERHEAD on each e-mail you send, featuring 
your company name, URL, your name, e-mail address, any 
additional contact information you wish PLUS a photo or 
graphic of your product will advertise for you even 
when you’re not advertising.  

Click here and go Professional: 
letterheadforemail.com/index.asp?a=logon 

Not convinced? Keep reading... 

HOW WILL THIS HELP YOU MAKE MORE SALES? 

1. EXPOSURE 

EVERY e-mail you send will expose your company or 
product FRONT AND CENTER!  Say the flagship product for 
the nutritional company you are marketing for, XYZ 
Nutritional, is “Great Grape Antioxidants”.  

Your letterhead features a graphic or a photo of the 
Great Grape Antioxidants bottle (or even just the name 
as well as the company name).  Maybe you could add 
another line like, “fights free radicals”, or “8 out of 
every 10 doctors take antioxidants”, or “50 times more 
powerful than Vitamin C”, or something to that effect. 

You send e-mails to Aunt Bea regularly but gosh, you 
just don’t want to push her into anything.  You never 
really mention Great Grape.  Just maybe some day she’ll 
look at her e-mail and the message will click, “8 out 
of every 10 DOCTORS???”  Who knows?  Maybe Aunt Bea 
will be your next customer.  Maybe she’ll feel so great 
she’ll tell her friends and you’ll have half of them 
too.  Who KNOWS what it will all lead to? 

Do you have a DOWNLINE?  Imagine this.  Take the number 
of people in your downline and multiply that by the 
number of e-mails that each one of them SENDS, REPLIES 
TO, and/or FORWARDS in a single day, whether they be 
personal or business. 

Now imagine them all with a full color letterhead at 
the TOP of their e-mail announcing Great Grape 
Antioxidants.  Just think of the number of free, 
passive ads that you have floating around cyberspace 
EVERY SINGLE DAY! 

Send a thank you note to all the commercial e-mail you 
get in a day.  EXPOSE all of these people to your ad 
for Great Grape Antioxidants, right there where they 
can’t miss it or ignore it. 

2. CREDIBILITY 

You are offering your company name, your personal 
contact information, maybe even your picture.  Now your 
prospects will view you as reliable and trustworthy, 
not just hiding behind some anonymous e-mail address. 

You may opt to place your company name, URL and product 
only, that is up to you.  But to really MAXIMIZE your 
CREDIBILITY, there is no better way. 

If you are running a special promotion for your 
product, you can really SHOWCASE it by using a 
letterhead that features it.  

If you are marketing for more that one company, have 
a letterhead for each company that you represent! 

By using LETTERHEAD in your e-mail, you will: 

CAPTURE A MARKETING OPPORTUNITY with every e-mail you send 

ADVERTISE even when you are not ADVERTISING 

you will gain CREDIBILITY for you, your company and 
your product, and  people will NOTICE and REMEMBER your 
e-mail  Letterhead is the NEWEST tool to add to your 
marketing arsenal. 

Click here and go Professional: 
http://www.letterheadforemail.com/index.asp?a=logon 

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About the Author:

Bobbette Madonna publishes LOGON NewZine and the Guerrilla
Marketing Resource Center.  Also, she is the owner of
www.niba4u.com - a spam watch site and is a partner for the
fight against unfair termination of service at
www.spamattorney.biz The main subscription and marketing
site is located here: www.logonnewzine.com 
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