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Let Others Pay For Your Research
© 2004 Charlie Page
 

Do you like to spend more money than you really need to? Much more money?

Me either.

Here's the problem. All the talk today is about niche marketing, or finding a way to make money from what you
love, or finding the perfect market for your product, or finding a hot market then matching a product to it
and running a business that way.

The problem is, all of these things take research. Which leads to an endless parade of eBooks, courses,
websites, teleseminars, and more all promising to show you "how to" do it.

And then your Visa bill comes and . well, you know the story.

The good news is that there are ways to get answers to your questions about how to make money online that
don't cost a dime.

In fact, other people have already paid for the information you need, and it's all waiting for you right now.

Here are five ways to get the answers you need ... free.

===> Method 1 - Google To The Rescue!

Google, in its desire for world domination and a very high stock price, has begun a service called Google
Answers. You can see the site here. http://answers.google.com/answers/

You have to see this site. Google has created an area where people pay the Google research staff to answer
questions. Some of these people pay hundreds of dollars for answers to their questions.

Want to know the best part? They make these questions and answers available to everyone free at
http://answers.google.com/answers/

One thing I like is that these are no hype answers. The researchers are paid by Google to answer questions,
not promote their products.

Unlike other venues, you won't find people answering that their product is the answer to your problem, whether
it is or not.

They even show you the search strategy they used to find the answer, basically teaching you how to use Google
more effectively. See this page for an example.

http://answers.google.com/answers/threadview?id=368132

===> Method 2 - Forums

Here's a universal truth . people love to talk about themselves. And nowhere is this truer than on the 21st
Century's answer to the office water cooler . forums.

The way to use forums for research is to ask specific, intelligent, questions. Some questions you might ask
are:

* What is the best way to create a follow up system?  * Who has the best deal on web hosting?  * Which
autoresponder has the best delivery rates?

You might be surprised who answers your questions. The membership rolls of some forums read like a who's who
of Internet marketers.

There are questions you want to avoid. They would include:

* I'm new to this and don't know what to do.

* I have $13 to spend and want to get back $10,000 next week.   Any ideas?

The more specific the question the more likely you are to get an intelligent, useful, answer and not get
fussed at for asking your question. Yes, forum participants can sometimes get rowdy.

===> Method 3 - Ezines Of Course!

Ezine publishers made their living by selling ads in their ezines or offering products to their subscribers.
They can't do that if no one is reading the content of their newsletter, so they work hard to make sure the
information they produce is practical and easy to use.

That's why ezines have been the perfect research tool for over 10 years.

With thousands of ezines on the market, it's easy to find one related to your question, subscribe to it or
search it's archives, and then unsubscribe if you no longer need the information.

If you are like most people, you will find a dozen or so ezines that are so useful you won't want to leave
them.

Of course, the best place to find ezines for any purpose is the world's first ezine directory, the Directory
of Ezines.

http://www.directoryofezines.com

===> Method 4 - Asking Via Email

You might be surprised how well this works. You have to be a person who does not get offended easily, or this
won't work.

Take your question and type it up in the clearest, most specific way you can. Then visit the sites of the top
experts in the field of your question (management consultants or Internet marketers, or owner of autoresponder
companies, etc.). Once there, use the email address or contact form you find to submit your question.

While this does not work every time, you might be surprised at how many responses you receive. Asking your
question this way also tells you a lot about the person you might someday do business with.

If they don't have time to be helpful and answer your question before you buy something, how serious are they
about wanting your business. Do they even deserve your hard- earned dollars if they won't respond?

Good questions.

Paying for research, such as buying an eBook or paying for a teleseminar, is fine and good if you really need
the information that badly and have exhausted free methods. But before you buy your next eBook, ask yourself
if you have tried the methods above first. It might just save you that next $29.97, and saving money is a very
good thing indeed.

>>>>>>>>>>>>>>>>>>>>

Charlie Page is a copywriter who owns the Directory of Ezines and the Directory of Marketing. Discover marketing techniques that work in the real world and get Charlie's series "A Dozen Ways To Succeed Online" at http://www.directoryofmarketing.com


Link Myths

As competition among websites increase, close attention is being paid to rankings in major search engines. Since a high ranking in a keyword can "make or break" a business, webmasters are looking to find any method to increase their ranking. By examining the algorithms of Google and other search engines, it is easy to see that a high value is being placed on the number of links (and quality) pointing to a website. As a result, most webmasters have realized the importance of finding partners to link to their Internet business.

Although link exchanges are vital to any marketing plan, there are some myths that are perpetuated by many so-called "experts". To run a smart link exchange campaign, it is important to understand these myths and make sure that you do not fall for them.

Myth 1 - Link to every site

When I first started my link exchange campaign, I would link to every site possible. As a result, my rankings suffered. As I learned more, I discovered that I could improve my listings by linking to sites that complemented my own. In order run a smart link exchange program, it is important to focus on linking to sites that are closely related to your product or service without being a direct competitor.

For instance, my original site sells Ethnic Jewelry. So, I look for link
partners among other jewelry stores that do not sell the same type of jewelry that is listed in my store.

Myth 2 - All people will add my site if I add theirs first

To receive a link from an Internet business, most people will usually add the site's link first. Unfortunately, not every potential partner will add your link even if you have already added theirs. Sometimes a website is just not interested in linking with your site. The problem is many webmasters will not let you know that they are not going to link to your site. So, you might be linking to a website that is not returning the favor.

A great way to ensure that you are only linking to reciprocal sites is to put each link into a "temporary position" until you receive validation that the site is listing your business.

Myth 3 - The name of my website should be in the title of the link

Another mistake I made when I first started out, was to have the name of my website in the links that were pointing to my business. Eventually I learned that many search engines, especially Google, pay attention to the title of the link pointing towards your site. So, if you are looking for top placement for specific keywords, then they should be used in the title of the link instead of your website name.

Taking the Ethnic Jewelry example from above, your link title would look like this:

Ethnic Jewelry Store: Here we sell evil eye jewelry and Turkish jewelry.

Myth 4 - Only link to sites with a high Google Page Rank

In my opinion, the biggest "Catch-22" for webmasters is that many sites will not link to an Internet business unless it has a certain "Google Page Rank". But at some point, every site has started out with a low page ranking. So how did they get a high ranking if no one would link to them in the first place?

Instead of focusing on a page rank, many successful websites look instead at the quality of the Internet business. If it is evident that the webmaster has taken the time to create a quality site, then you can assured that a high ranking will eventually happen! By linking to a well designed website, you can be ensured that the value of your link will increase as the website gains a high ranking.

Myth 5: Put all the links on one page in no particular order

When the Internet first gained popularity, webmasters used links as a way to help their visitors. Initially, they placed links as way to complement the content of the website. As the important of links increased, the focus shifted from helping the visitor to helping the webmaster.

Instead of dumping your links onto a single page, you can help both your partners and visitors by creating a directory. Here, you place each link partner into a specific category. This will help visitors (and search engines) navigate your site with ease.

Myth 6: I should avoid all types of "automatic" link programs

Many Internet marketers recommend avoiding automatic link exchange software. They feel that using these programs will actually hurt your rankings rather then help. But, there are a lot of great link exchange websites that automate the process of finding links hurting your search engine rankings.

For instance, http://www.linkmarket.net and http://www.gotop.com are two excellent sites that allow you to shop for link partners. When you find sites that are complementary, you add them to your "basket" and the link exchange websites sends out an automatic email requesting the link. These
two sites allow you to save time, while avoiding the "black hat" techniques that are prevalent among many automatic-linking services.

While exchanging links can be a time-consuming process, it is well worth the effort. By taking time to properly link to complementary websites, you will find that your rankings in important keywords will improve.

>>>>>>>>>>>>>>>>>>>>>

About the Author:
Scott Patterson brought his online store: http://www.mizambar.com to the top of the Google search engine by exchanging links. To find out how he did this and other techniques with NO computer experience, check out his site: http://www.buildingastore.com 
 



 

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