CLUB RESOURCES
Advertising

PublisherClub
Targeted Advertising
 

Marketing

Successful Dot Com
Directory of Marketing

How-to 

Write HTML and Java
Clean computer

FTC advertising
guidelines

Club Mentors 

Computer Safety
Advertising
Spam Issues
Marketing
How to Quikonnex
Personal consultation


What Is Phishing?

Phishing is a high-tech scam. The "phisher" uses spam or pop-up messages to trick you into giving out sensitive information like your passwords, credit card numbers, bank account information, or Social Security number. 

Funnily enough, phishing is nothing new. It used to be known simply as identity theft and the scammers usually did it over the telephone. The scammer would call you up and pretend to be someone from the bank asking you to confirm your account information, credit card numbers, PIN numbers, or passwords. Obviously the scammer was limited by the amount of time it took to ring each person, so identity theft never really took off until the advent of email spam and websites, which meant identity theft has become much more profitable and therefore widespread. Unfortunately, it is now an everyday occurrence. 

Here's how phishing works : 

The scammer uses spam to send the phishing messages. You'll receive an email or pop-up message that looks like it's from a business or organization that you deal with – e.g. 

your Internet service provider (ISP), AOL, MSN, Yahoo, and Earthlink 
your bank e.g. Citibank, Westpac 
your online payment service e.g. PayPal 
a government agency 
The message usually says that you need to “update” or “validate” your account information, and there's usually a threat they will do something bad if you don’t respond within a short period of time, like close your account or charge you a fine. 

So, you click on the link in the email and it takes you to a website that looks just like the legitimate organization’s site, but it's a carefully constructed fake. This fake site tricks you into entering your personal information. Using this information, the scammer can then steal your identity and run up bills or commit crimes in your name. 

Phishing is becoming big business. In September 2003, the US Federal Trade Commission reported that "9.9 million U.S. residents were victims of identify theft during the previous year, costing businesses and financial institutions $48 billion and consumers $5 billion in out-of-pocket expenses." 

Phew, that's a lot of people and a lot of money! 

The biggest phishing scam in history occurred in November 2003, when a PayPal phishing message was sent to millions of people irrespective of whether they had a PayPal account or not. The scammers knew that there would be enough people with PayPal accounts to make it worthwhile for them. 

So you probably want to know how to avoid phishing scams. 

Change your attitude and behaviour towards suspicious emails and pop-up messages. Become more vigilant. If in doubt, delete it. That's why MailWasher has a 'Delete' box! 

Check carefully the URLs (links to websites) within the email by using the preview pane in MailWasher. They might be links to fake websites. 
Even if it is from an institution that you use, like your bank or your ISP, telephone them to confirm that they did indeed send out a message. If the message asks you to enter confidential information about yourself, such as your password or PIN number, it is almost certainly a scam. Institutions like these almost never ask for such information over the Internet. 
Don't give your account details to anyone without contacting them first by telephone and making sure the email is legitimate. 

Install security software. Nowadays, you need a firewall and an antivirus as much as you need locks on your doors at home. You wouldn't go out leaving all your doors open, would you? 

Some phishing emails contain software that can track your activities on the Internet without you knowing about it, so make sure you're screening your incoming mail with up-to-date antivirus software. You need anti-virus software that recognizes the latest threats as well as older ones; that can fix the damage; and that updates automatically. These products are all good bets: 

Panda - http://www.pandasoftware.com/ 
AVG - http://www.grisoft.com/ 
Kaspersky - http://www.kaspersky.com/ 
NOD32 - http://www.nod32.com/

Our own product, Benign, protects you even further by rewriting the content of every incoming email and renaming or removing any suspicious attachments. We're still running our August $1,000 prize draw on Benign, so buy your copy now and you're in with a chance to win the cash! 

a firewall blocks all communications from unauthorized sources and helps make you invisible on the Internet. A firewall is especially important if you have a high-speed Internet connection. Hackers love to take over broadband machines because then they can use them to spread spam even faster! 
The best firewall I've come across is Agnitum's Outpost Pro. It's easy to use if you're a beginner and if you're more advanced, it gives you lots of different options. See http://www.agnitum.com/ for details. 

Finally, make sure you keep up-to-date with Microsoft's patches. The latest research shows that an unpatched Windows XP computer has a life expectancy of less than 20 minutes before it is compromised. That's less time than it takes to download the patches! 

So check out Microsoft's Update page to make sure you're up-to-date.

Thanks to Nick Bolton from Firetrust for this report.
 



Do you need articles for your newsletter?

http://www.ezinetrendz.com
http://www.freesticky.com
http://www.ideamarketers.com
http://www.isyndicate.com
http://www.marketing-seek.com
http://www.findarticles.com



Free Search Engine Submission Pages 

http://www.ah-ha.com/list/list_addurl.asp
http://www.alltheweb.com/add_url.php
http://www.altavista.com/sites/search/addurl
http://www.dogpile.com/t/help/addurl
http://www.google.com/addurl.html
http://hotbot.lycos.com/addurl.asp
http://listings.looksmart.com/info/msn_free_submit.jhtml
http://www.nationaldirectory.com/addurl/
http://www.northernlight.com/docs/regurl_help.html
http://dmoz.org/add.html
http://www.scrubtheweb.com/addurl.html



Additional advertising opportunities:

http://www.ShoppingWithWomen.com
http://www.theExpoConnection.com
http://www.MomPack.com
http://www.MoneyMakingMommy.com
http://www.InternetBasedMoms.com
http://www.UnitedWAHMsOfAmerica.com
http://www.aworkathomemom.com
http://www.mothersworkathome.com
http://www.BakingABusiness.com
http://www.wahm.com
http://www.motherlist.com
http://www.digital-women.com



These are the addresses to file formal complaints with the Fedral Agencies:

Department of Justice

To file a complaint with the FTC regarding investments
Click on this link and fill out the form on the website.

To file a complaint with the Internet Fraud Div. of the FBI Click on the link below and fill out the form.

To file a complaint with the SEC regarding investments



Tips:

New Windows will open: To have all the links on a page open in a new window without coding "target="_blank" into each link - just add <base target="_blank"> ...to the HEAD section of your page and all links will open in a new window. 

Change the size of text: If the text is to large or small you can change it by clicking on VIEW > TEXT SIZE > and choose one. View is at the top of your monitor after Edit. Look up and to the left. Give your eyes a break...

 

All of these are free, if you are building your own page here is some help.

http://freewebtemplates.com
http://www.htmlgoodies.com 
http://www.free-graphics.com 
http://www.internetseer.com
http://www.web-animator.com
http://www.flamingtext.com/
http://coolgraphics.com/ 
http://www.free-web-space-finder.com
http://www.free-webhosts.com 
http://cgi.resourceindex.com/ Programs_and_Scripts/
http://www.htmlgoodies.com
http://www.freesitetemplates.com
http://www.javascripts.com
http://www.swishzone.com
http://www.netmechanic.com
http://www.bignosebird.com
http://www.gotlogos.com
http://www.xav.com/scripts/axs/index.html
http://www.freedback.com 



Government URLs:

http://www.ftc.gov/bcp/conline/pubs/invest/mlm.htm
http://www.sec.gov/complaint.shtml
http://www.cybercrime.gov/
http://www.cyberlawenforcement.org/index.html
http://www.onlineharassment.com/
http://www.ftc.gov/bcp/conline/pubs/buspubs/ad-faqs.htm
http://www1.ifccfbi.gov/index.asp
http://www.fraudbureau.com/
http://www.fraud.org/internet/intinfo.htm
http://www.sec.gov/complaint.shtml
http://www.pueblo.gsa.gov/call/toll-free.htm



Report Abuse and Scams

http://www.bbb.org/library/iscams060299.asp
http://www.webguardian.com/
http://www.mlmwatchdog.com/
http://www2.webmagic.com/abuse.com/index3.html
http://www.ripoffreport.com



Build your web site with the keywords

The HTML code you use to create your web site provides crucial information to the search engines, many search engines give greater weight to keywords that are part of the structural elements.

Header Tags: Are used to outline the major page sections. Keywords in your H1 and H2 tags are very important because they are code that is used to define the web page's main topics.

Lists: Lists are used to make certain text stand out visually on the web page. Lists make your keywords more obvious to visitors and to search engines.

Definition Lists: These types of lists are often used for dictionaries, glossaries and Frequently Asked Questions web pages. If you're in need to define something, it is important to include keywords!


Beginner's guide for getting high search engine ranking

Search engines have increasingly gained prominence in influencing user behavior. Both generic and specialized search engines enable users to get directed to relevant websites in the most efficient, fast and integrated manner. The immediate consequence for webmasters is a strong proportion between the search engine placements and user traffic.

Improving rankings in search engines requires considerable understanding of how search engines work, how they order results and how you can use this information to optimize your website to improve your ranking. What follows is a preliminary guideline to get you started.

Understanding Search Engines
First of all you need to know how search engines work. A search engine builds its database either by getting list submissions from webmasters or by using software robots. In the case of former, the database is often built manually. On the other hand, Robot or Spiders are programs that browse through the web and store links and information about the pages that they visit.

The manually indexed search engines are obviously harder to manipulate, however they are also very few in number compared to their Spider-indexed counterparts such as Google, Yahoo, Alta Vista, etc. The way a spider indexes and ranks a website is very much dependent on what information it receives from your website and how you have designed the site. Therefore it is essential to develop your website keeping in mind the search engine placements instead of doing a corrective job afterwards.

Keywords
Your website is indexed by search engines on the basis of your key words. When a search engine sends a spider to your web site, it determines that pages' keywords by counting the words on the web page it is visiting. The words that appear most frequently or considered most significant (Words that are mentioned towards the top of a document and words that are repeated several times throughout the document are more likely to be considered important.) become your keywords. When a user searches for a particular term, the ranking of your site in the results would depend on the weight of that search term on your site.

Therefore it is very important to judge the keywords on your site by understanding what phrases or words users would most use to perform the search. To help you get this information, there are keyword research tools available on the web which enable you to find out how often any phrase is searched for on a search engine.

Creating copy for the website
Once you have listed the keywords you would use, you need to create the copy for your website. As much as it is important to use your keyword as many times as possible on a page, you should also pay attention to how the text sounds when read by user. Overstuffing the text with keywords will not only confuse or put-off a visitor but you might also get identified as a spammer by search engines and your website removed from the database.

A thumb rule is to have a keyword every 12 words of text and minimum of 100 words of text on the page. You can have more than one keyword for a page but that also reduces the individual importance of each keyword. It is advisable to use your keyword as the first word on your page.
Many search engines index websites by the meta tags in the documents' HTML. The "title" and the "description" meta tags are often used by search engines in indexing. It is essential to use your keyword in the title tag. Use relevant words in keyword meta tags such as synonyms of your keyword, or words directly relevant to your page.
Optimizing Page Content

Tables: Spiders do not have a problem reading the content of tables, however if you use nested tables, it makes it difficult for spiders to navigate through your website.

Frames: Frames always pose difficulty for spiders. Some spiders are absolutely unable to read frames pages, while others see only the master page and therefore will not be able to read complete webpage because of which your website will not be indexed properly.

Graphics: Do not clutter your webpage with graphics. Not only these are not read by spiders and reduce space for text but also affect the speed of loading of the page which often turns off the visitors.

Flash: Most spiders are unable to index Flash content or follow their navigation links. Flash should be an optional link with a duplicate spider-friendly HTML page.

Password-protected page: Spiders cannot enter password-protected pages.

JavaScript: Search engines are unable to read java script and JavaScript should be placed as an option for visitors, similar to use of Flash.

Site Submission
You can go for either free or paid submissions. Obviously, a paid submission will get your site indexed faster than the free submission which might take anywhere upto 4 months. In case of paid submissions, you have to pay for each page that you wish to get listed. A better way is to pay for basic presence, i.e. get your main page listed till the time that other pages are indexed by regular free spiders.

Outside Links
Number and relevancy of outside links significantly affects the ranking of your website by search engines, and even helps you get your website indexed faster. If a site that has a link to yours is already indexed, the spiders visiting that site will follow the link to your website. You can build links to your website in several ways such as Link exchange or reciprocal linking, requesting addition of your url to informational sites or directories relevant to the subject of your site, and Affiliate programs.

>>>>>>>>>>>>>>>>>>>>>>>
About the Author:
Susan Miller is a Marketing Manager at 550 Access (www.550Access.com), a nationwide Internet Service Provider that is leading the market in the budget ISP category via competitive pricing, extensive network and value added services. 

Continue to Page 2
Continue to Page 3
Continue to Page 4